RAI$E HER

Empowering Women Through Financial Education

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RAI$E HER is a bold women's financial empowerment program with an ambitious mission: educate one million women in five years to achieve financial confidence.

Through free educational webinars, we provide financial education for women covering retirement planning, investing fundamentals, and wealth-building strategies. When we empower women, we RAI$E everyone—families, communities, and future generations.

Is Financial Confidence Within Your Reach?

Watch this video to hear Toni's insights on this important initiative.



When we empower women, we Rai$e everyone!

Rai$e Her: Empowering 1 Million Women to Achieve Financial Confidence

By: Toni Whaley

In an era in which financial literacy is more crucial than ever, a groundbreaking initiative is set to transform the landscape of women's financial education.


Rai$e Her, a bold five-year program, aims to equip one million women with the knowledge and confidence to help take control of their financial futures. This innovative program focuses on ensuring women are well-prepared to save for retirement and manage their savings effectively throughout their lives.

The Challenge Women Face

Women face unique financial challenges that make financial education for women essential:

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Longer Lifespans

U.S. women live about 5–6 years longer than men, meaning retirement savings often must last longer, according to the Journal of the American Medical Association and reporting by TIME.

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Wage
Gap

Women working full time in the U.S. earn about 82 cents per dollar earned by men, limiting lifetime earnings and retirement savings, according to the Pew Research Center.

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Career Interruptions

Women are more likely to leave the workforce or work part-time for caregiving, reducing earnings and retirement savings over time, according to Treasury.gov and Morgan Stanley research.

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Confidence
Gap

Women report lower investing confidence despite similar outcomes; 44% of women vs. 61% of men say they feel confident investors, according to eToro.

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Retirement Readiness Gap

Only about 1 in 5 U.S. women feel very confident they can retire comfortably, according to research reported by NAPA-Net.

RAI$E HER addresses these challenges by providing financial literacy for women through accessible, no-pressure education. We believe every woman deserves the knowledge and confidence to take control of her financial future.


By educating one million women over five years, we aim to create a ripple effect in communities and workplaces—as women gain women's financial confidence, they make informed decisions, contribute to economic growth, and inspire future generations.

RAI$E HER Curriculum: Building Financial Confidence

Our women's financial empowerment program covers essential topics for women's wealth building and long-term financial security:

  • Understanding Retirement Savings

    Retirement planning for women fundamentals including: 

    • S&P 500 and market basics 
    • Stock vs. Mutual Fund—understanding investment vehicles 
    • The power of investing over time through compound growth 
    • How much to invest for future needs 
    • Save vs. Invest—when each is appropriate

  • Where to Begin: Starting Your Investment Journey

    Women and investing made accessible: 

    • Pre-tax vs. After-tax savings strategies 
    • Balancing risk appropriately for your timeline 
    • General investment type options and how to choose 
    • Employer retirement plans (401(k), 403(b)) vs. investing on your own 
    • Overcoming the confidence gap many women experience with investing 

  • What to Do Next: Your Action Plan

    Building financial confidence through: 

    • Our 4-step process for financial confidence 
    • Creating your personalized financial plan 
    • Resources and support for continued learning 
    • Joining the RAI$E HER community of financially empowered women 

Attend a Free

RAI$E HER Webinar

Ready to take control of your financial future? Join us for a free RAI$E HER webinar and become part of a movement empowering one million women.

What to Expect


  • Free educational webinar (no cost, no sales pitch, no obligations) 
  • Practical financial education you can use immediately 
  • Safe, supportive environment designed specifically for women 
  • Expert guidance from experienced financial professionals 
  • Q&A opportunity to ask your questions 
  • Resources and tools to continue your financial education journey 

Who Should Attend


  • Women who want to build financial confidence but don't know where to start 
  • Those who feel overwhelmed by investing and retirement planning 
  • Women who want to understand their 401(k) or 403(b) better 
  • Anyone seeking to close the retirement savings gap 
  • Women who want to take control of their financial future 
  • No financial background required. Whether you're just starting your career or approaching retirement, this program meets you where you are. 

A National Movement for Women's Financial Empowerment

RAI$E HER was founded by Toni Whaley, President & Co-Founder of Paladin Advisor Group, during her tenure as President of the National Tax-Deferred Savings Association (NTSA). The program represents a bold commitment: educate one million women about retirement planning and financial confidence over five years.

  • The Initiative

    National Scope – RAI$E HER is an NTSA initiative with participation from financial professionals across the country 


    Unified Mission – All presenters share the same goal: empowering women through financial literacy for women 


    No Sales Pressure – This is education, not marketing. No products, no pitches—just knowledge you can use 


    Growing Community – Join thousands of women who have already participated in RAI$E HER sessions 

Paladin Advisor Group is proud to host RAI$E HER webinars as part of this national movement. When you attend our sessions, you're contributing to the goal of educating one million women—and joining a community of women taking control of their financial futures.

Help us RAI$E HER - Share With Women You Know

Know a woman who would benefit from financial education for women? Share RAI$E HER with: 



  • Colleagues and coworkers who could use retirement planning guidance 
  • Friends and family members wanting to build financial confidence 
  • Daughters, nieces, and young women starting their financial journeys 
  • Women's groups and organizations seeking educational programming 
  • Educators and teachers navigating 403(b) and retirement benefits 

When we empower women, we RAI$E everyone. Every woman who gains financial confidence creates a ripple effect—making better decisions, teaching children about money, supporting other women, and building stronger communities.

 

Interested in hosting a RAI$E HER presentation for your organization? We can bring RAI$E HER to your workplace, women's group, or community organization.

FAQs

Frequently Asked Questions about RAI$E HER

  • Is there any cost to participate in RAI$E HER?

    No. RAI$E HER webinars are completely free. There are no hidden costs, no obligations, and no sales pitches. Our mission is to provide financial education for women at no cost to reach as many women as possible toward our goal of educating one million women. 

  • Do I need any financial background to attend?

    Absolutely not. RAI$E HER is designed for women at every level of financial literacy—from complete beginners to those wanting to deepen their knowledge. The curriculum starts with basics and builds from there. If you can use a computer and want to learn about your financial future, you're qualified to attend. 

  • Will I be pressured to buy products or services?

    No. RAI$E HER is education, not marketing. While the webinars are hosted by financial professionals (like Paladin Advisor Group), the content is purely educational. You'll leave with knowledge and confidence—not a sales pitch. Our goal is women's financial empowerment, not client acquisition. 

  • What if I can't attend the live webinar?

    Register anyway! We'll send you the recording so you can watch at your convenience. While live attendance allows you to ask questions in real-time, the recorded content is equally valuable for building financial confidence. 

  • Is RAI$E HER only for working women?

    No. RAI$E HER is for all women—working professionals, stay-at-home mothers, entrepreneurs, retirees, students, and everyone in between. Retirement planning for women and financial education benefit every woman regardless of current employment status. Financial confidence is for everyone.  

  • How does attending a RAI$E HER webinar help the larger mission?

    Every woman who attends contributes to the goal of educating one million women in five years. Your participation is tracked (anonymously) to measure our progress toward this ambitious goal. More importantly, women's wealth building creates ripple effects—you'll share what you learn with others, creating exponential impact in your community. Learn more about financial services for women and families.

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